How To Start A Cafe!

Discover how to turn your Cafe or Coffee shop into a prosperous machine !

If you are starting out or if you already have a coffee business, you are now closer to discovering some major keys to Cafe Coffee Shop success. Guaranteed.

But first, please read this $257,000.00 story.

This is the true story of my friends Debbie & Skip.
Maybe you can put yourself in this picture..?

Debbie & Skip researched the Internet, trawled through classifieds, magazines, newspapers etc searching for the coffee business of thier dreams. They were smart and were keen to get going.

They imagined a coffee shop & espresso café business would be perfect for them.  It offered a very social type of business, in a food & beverage culture that they both loved.

You have to admit it's a great dream and can give a superb lifestyle
... if you get it right.

Now, I could be wrong, but I am betting that's why you are here. You probably love coffee, people, food and the buzz of a busy vibrant cafe coffee shop that has the promise of great financial rewards.

Here's the important point.

If you get it wrong like many do, life becomes a living hell. The constant pressure of trying to make it work with your back against the wall is no fun.

It can happen faster than you can scream 'Help!'.
Yes, I have been there and it's no place to go.

Let me spell it out for you.The hard, sad reality is that so many people with a dream get caught in business traps that destroy the dream and wipe out your resources. You must know how to survive and prosper. Really prosper.

It's a sad fact of business that your coffee business dream can bleed your bank account dry, smash your relationships, damage your family and stress you to the point of no return. If you aren't educated in the business you are going into there is a very real possibilty this could happen to you.

And thats just the beginning!

What does this mean for you? Well, if you get it right you CAN have a profitable coffee business with a lifestyle you enjoy and love.

However, education is vital!

Please remember this point. A major secret to success is that it is much wiser and easier to learn from other peoples 'mistakes' than your own.

That's why Debbie & Skip wrote their book 'Espresso Mistakes'. It's for people just like you who want to start a cafe or coffee shop and succeed.

I especially want you to succeed without painful lessons or spending any more than neccessary. I want to see you keeping your family and relationships safe.

Wow - my wife and I have been researching the coffee shop business for some time now and we have never seen anything like this.  Until now we have only been given the "up side".

Thanks for telling the truth!  This is absolutely priceless and will save me thousands of dollars.

Chris Perez

There's more to the story...

Debbie & Skip had a very strong desire to get out of the corporate employment game. But finding the right advice can be difficult.

A lot of advice is being sold by people who havn't actually done it.

That was lesson one for Debbie & Skip. In fact, before Debbie & Skip bought or started thier coffee shop café, they hired two “guru” consultants. 

They bought their tapes, books and consulting services and $6,000 later, were not prepared for the “real world” when they held thier much desired 'Grand Opening'.

Oh yes, the consultants gave Debbie & Skip all their canned advice.  Admittedly, there were several things that helped them.  But the fact is, what they received was worth very little to thier coffee business.

In fact they learned a lot less than what they had paid out for and certainly a lot less than what they eventually learned themselves the hard and brutal way.

Warning: Do NOT hire those expensive hotshot consultants.

Debbie & Skip are now very successfully teaching and mentoring others how to set up and run successful Cafes & Coffee Shops.. They know the traps and can help you avoid the mistakes that are so easy to fall into.

Collectively, those mistakes cost them $257,000.00.

For you, that's a good thing, because the flip side to these mistakes can make and save you a lot of money.

Debbie & Skips book, Espresso Business Mistakes, reveals to you, no holds barred, at least 49 mistakes they made in thier coffee shop & espresso café business PLUS strategys and plans to keep you focussed, on track for profit and winning. Click here to order now!

Debbie & Skip:

It is great to read information based on a real world perspective instead of inflated, bloated, and extravagant theories and numbers.  It is the most informative and helpful book I have read regarding the coffee shop espresso cafe industry, and to top it off you even provided incredibly helpful spreadsheets, procedures and processes.

This type of assistance can't be measured, and might be the turning point that helps a new coffee shop owner get it together!  It has certainly helped our operation get off the ground.The ebook is cheerfully honest (a breath of fresh air amongst all the "you can't fail" information out there) providing the best information and help I have seen.Thanks,

Jeremy Bale

And If that's not enough ...

On page 33, we give you Mistake # 19 that could possibly sentence you to bankruptcy.

On page 12, we give you Mistake # 5 that drove us crazy for the first 6 months of our operations.  Yet this is one of the three major keys to success.

Failing to understand Mistake #10 will make you have to constantly find new customers.

Mistakes # 12 and 13 nearly put us in the insane asylum.  We had NO IDEA the property owner and tenants could cost us so much money or make our lives so miserable!

You could easily spend $9,000 on Mistake # 22 and flush it down the drain like we did withhout knowing what to watch for here.

Mistake #37 is a license to print cash, once you learn and understand how to use it.  We finally figured it out – but you don’t have to!  We tell you!

Oh yes, and Mistake # 49 was the single largest waste of $6,000 we ever spent, but we had no idea at the time. 

All is revealed..no punches pulled in this book.

You get 90 packed pages of solid, real world, and frankly, some embarassing disclosures about Debbie & Skips coffee shop learning experiences.

These experiences have a flip side and the flip side holds the real keys.

Debbie and Skip's coffee business succcess comes from hard won wisdom and they are passionate about passing it on to you.

Don't take my word for it ..read what others are saying.

Hey Skip & Debbie:

Wow - my wife and I have been researching the coffee shop business for some time now and we have never seen anything like this ebook.  Until now we have only been given the "up side".

Thanks for telling the truth! 

This ebook is absolutely priceless and will save me thousands of dollars.

Chris Perez

Really, I can't imagine more convincing proof .. however, because we all love proof..

Debbie & Skips book, "Espresso Business Mistakes", reveals:

  • The value of writing a business plan (it’s not what you think)

  • How much effort to put into your financial projections

  • The stinking local government agencies and how they can foil a legitimate and well intentioned – and HELPFUL service to your customers

  • What you should and shouldn't expect from your suppliers

  • What type of equipment you should and shouldn’t buy

  • 1 tip - that had we done it - would have saved us over $40,000

  • Who is your real competition?  Hint:  It’s not who you think!

  • 10 key coffee industry and trade web sites that will save you dozens of hours to find key suppliers, marketing ideas, conventions and trade shows.

  • The best ways to find local and national suppliers

  • The single item you need to lower your Liability Insurance premium by as much as 40%, saving you as much as $4,800 per year

I have saved the best for last ...

Bonus #1 - Menus & Recipes
  • Our full menu, including drink sizes and pricing
  • Ingredients by size, volume and vendor
  • Debbie's full recipe book
  • Our perfected Cold Brew recipe – and why Cold Brew espresso is so hot, it makes gross margins on hot espresso shameful!
Bonus #2 - Marketing
  • VIP Club concept
  • VIP Club signup forms
  • Direct mail postcards and strategies
  • The best marketing methods from our hard earned "real dollars spent" experience
  • Web site, email newsletter and autoresponder message sequences

Bonus #3 - Human Resources:
  • Employee time sheets
  • Employee Handbook
  • Employee Training schedule
  • Employee Code of Conduct
  • Sample job advertisements
Bonus #4 - Maintenance & Cleaning
  • Daily cleaning tasks
  • Weekly cleaning tasks
  • Daily opening checklists
  • Daily closing checklists
Bonus #5 - General
  • Cash management process, checklist and currency reconciliation sheets
  • Inventory checklists – sizes, quantities, volumes, flavors and much more
Bonus #6 - Coffee Primer
  • History of coffee
  • Cultivation & Harvesting
  • Coffee Bean Processing
  • Coffee Bean Grading
  • Coffee Bean Roasting
  • Coffee Bean Grinding
  • Coffee Brewing

Order now

Dear Debbie & Skip:

I have to say, you covered everything from A to Z.  I read the ebook today and realized there are a few things we had never considered or even knew about.  This was a quick read and I plan to re-read the book several times in the coming weeks and months.

The checklists and forms are by far the best BONUS gift anyone could ever receive, especially Debbie's recipe list and your cafe menu.  I also found the list of web sites a nice surprise. I haven't checked them out yet, but will be doing so soon.

Thanks again for sharing your experiences in this book. It has energized me to try this exciting venture, but also tempered my enthusiasm with a dose of reality.

Darren Galloway

Guaranteed to have your Cafe Coffee shop business running as a finely tuned profit machine so you can enjoy the life you desire and deserve!

Special Bonus

28 forms, spreadsheets, checklists and processes to have you running smoothly from Grand Opening day and beyond.

Using our bundle of the ebook and bonus forms, you can assure yourself that:

  • Your opening day and weeks will be nearly stress free
  • You will have loaded your gun for negotiations with your property owner
  • You will have your cash management (peace of mind!) nailed from day one
  • You will have a marketing system to help you acquire and retain customers
  • You will have saved thousands by not being sold unneeded supplies

You take no risk whatsoever. I want you to succeed!

Extra Special Bonus

Mentors on Tap!

With your purchase today, you will receive a one hour teleconference session with Debbie and Skip plus unlimited email support.

This means that every single question, concern, issue or tip you may need will be answered. This alone is priceless!

Debbie and Skip have years of experience mentoring and coaching teams of staff and employees.  They have both been executives at Fortune 500 companies, and currently mentor and coach others to achieve excellencein the cafe coffee shop business.

Yours now for

$97.00.

Enter your details below to go to the order page & receive immediate access
to your book & bonuses incl mentoring and email support!

 
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I want you to succeed, ...ignore this advice at your peril.

To your success!

Alan

p.s.

I have never been more serious than right now.   Don't delay – lock in your bonuses today by click here to purchase now.

Your Iron Clad Risk-Free Guarantee

Try Debbie & Skips book out for 8 entire weeks. If they don't give you at least 5 tips that save you a least $5,000, - or for any reason what so ever during that time you decide this is not right for you - send it back and they wil give you a fast 100% refund.

And you keep the entire bonus package of forms, documents, spreadsheets and processes.

There is absolutely no risk for you to try out this program and see the results for yourself.

Why Coffee Is Sexy l Coffee Beans |How to Make Superb Espresso at Home

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